Professional Services Principles
Understanding Effective Hourly Rate (EHR)
Key agency and consulting financial principles governing fixed-fee profitability:
- The Fixed-Price Paradox: Fixed-fee projects provide pricing certainty for clients, but transfer 100% of execution and timeline risk to the agency.
- Scope Creep as Profit Killer: A 30% unbilled scope overrun reduces realized EHR significantly, often wiping out the entire expected agency margin.
- The Power of Change Orders: Capturing even 50% of scope expansions through formal change orders preserves EHR and sets professional boundaries.
- Loaded Cost Floors: Unbilled hours still incur direct payroll and overhead costs. Tracking breakeven delivery hours prevents disastrous loss-leader engagements.
Evaluate firm billable utilization in the Billable Utilization Lab.