Hospitality Economics & Yield Strategy
Mastering Hotel Revenue Management
Revenue management in lodging and hospitality balances pricing power against perishable inventory capacity.
- Perishable Capacity: An unsold hotel room night represents 100% lost revenue that can never be recovered.
- RevPAR vs. ADR Tradeoff: Cutting ADR to boost occupancy can lower GOPPAR due to higher variable cleaning and wear-and-tear costs.
- CompSet Benchmarking: The Revenue Generation Index (RGI) tells operators whether revenue gains stem from superior execution or broad market tailwinds.
Evaluate restaurant food cost in the Food Cost Lab.