Hotel Asset Management & Benchmarking
Understanding STR Performance Indices
Key revenue management principles governing competitive performance:
- The 100-Point Index Parity Benchmark: An index of 100.0 represents perfect fair share. An RGI of 115 means the hotel captures 15% more RevPAR than its competitive fair share; an RGI of 85 indicates a 15% revenue deficit.
- The RGI Triad Equation: $RGI = rac{MPI imes ARI}{100}$. High RGI can be achieved via Rate Leadership ($ARI > 100, MPI approx 100$) or Volume Penetration ($MPI > 100, ARI approx 100$). Rate-driven RGI typically yields superior GOPPAR flow-through due to lower marginal operating wear.
- Fair Share vs Revenue Share: If a hotel represents 16.7% of competitive rooms but captures 21.0% of total compset revenue, it enjoys a powerful brand pricing premium and superior market distribution.
- OTA Commission & Channel Yield: True net profit also depends on distribution cost. Compare direct bookings vs intermediaries in the Hotel OTA Commission Lab.
Explore bottom-line hotel operating profit in the Hotel GOPPAR & TrevPAR Lab.